Analysis Skills

Data Analysis: Digital Product Sales in a
Higher Education Publishing Company

Source: Class Project: EME6356 Learning and Web Analytics (Fall 2020)

Skills Demonstrated:

• Use analytics to address learning and performance questions.

Description: This analysis report examines the problem of declining product sales in a Higher Education Publishing Company and the challenges of transitioning from traditional print to digital media. Data collection and analytics was used to identify gaps in sales performance and measure customer motivation, ability to use digital platforms, and barriers such as price, student access, and institutional support. The goals were to identify and categorize various performance risk factors and recommend interventions to bridge the performance gaps.

Deliverable:

• Data Analysis: Digital Product Sales in a Higher Education Publishing Company

Examples:

Example: Semester-to-Semester Change in Sales (Excerpt)
In this example I used data visualization to compare two key performance indicators that might suggest a correlation or help identify performance gaps or business opportunities.